SYNOPSIS

Salmon Run focuses on the impact that farm raised Atlantic salmon has on a small fishing community in Naknek, Alaska, a town dependent on the annual wild salmon run. Follow David Solomini, a young man from the lower 48, on his journey to the wild 49th state. He discovers fascinating people and participates in a way of life that has been nearly unchanged for hundreds of years.

The relatively new industry of salmon farming is blurring the line between natural and artificial with deceptive marketing. Corporate grocers have favored farmed salmon over wild salmon and given farmed salmon a misleading label, Atlantic salmon.

The American consumer is understandably confused and is being sold an inferior product for the same price that they would pay for wild Alaskan salmon. Wild Alaskan salmon is not widely available to Americans. Most of the salmon caught in Naknek, Alaska is sold to Japan for far less than Americans pay for farmed salmon.

Our government has turned a blind eye to this problem and a small community is being financially strangled. The continued devaluation of wild Alaskan salmon puts a way of life at risk.

Wild salmon caught on the Naknek River

Each generation has difficult questions they must answer. David’s generation must decide whether to try to preserve an age old way of life or accept newer technology and corporate profits as a way of life.

In David’s own words, “So this is the life here in Naknek. You’re born; you work hard; and die young. It’s gotta be worth more than forty cents a pound.

You too will come to see the salmon on the grocery shelves differently and gain a new respect for the food on your plate.

Check out that cool movie poster again

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What's up with the farmed salmon controversy? It's next. Read all about it.

FARMED SALMON CONTROVERSY